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YES! You want to start a TikTok (and/or Reels and Shorts) account. But, what to make content on? Before we dive into the data an opinions, this:
A golden rule: create an account about a topic that you care about.
The reason why, is because you’ll just be much more engaged, know what topics are relevant and what is more or less right or wrong.
And here’s the thing: TikTok allows anyone making content about anything to blow up. You just need 2 things:
And both things are the foundation of Videomat. So with a platform like ours, you don’t even need a camera or editing equipment! Only a topic that you like, that’s it. And you too can enjoy a growing audience and the awesome feeling of spreading knowledge in your world.
That all being said, if anything that you care about overlaps with these broad trends and topics, that’s a double whammy! Even better.
1. Challenges and Trends
Participating in viral challenges and trends is a surefire way to gain visibility on TikTok. These often involve specific hashtags and are designed to encourage user participation, making them a central part of TikTok’s community-driven culture. According to data, videos using trending hashtags and participating in challenges tend to receive higher engagement rates due to their discoverability and the platform's promotion of trending content!
On Videomat, we auto generate a caption with hashtags. But you can always overwrite this when you come across a super new hot one that you want to use.
2. Music
Music is always trendy on TikTok, with some artists even being discovered on the platform. This reminds us of the old Myspace days… yes, we’re getting old. Despite this, actually steering away from music has proved useful to many accounts too! That actually sets you apart from the crowd sometimes.
On videomat, we don’t include music as of right now in the auto-generated videos. But, you can always download the generated content, and upload it with a song added manually inside of TikTok. No need for fancy editing tools!
3. Life Hacks
Life hacks are highly shareable and often educational, providing value to viewers. Content that shows creative solutions or innovative ideas can attract a broad audience. These videos tend to perform well because they offer practical benefits and are easily shareable.
This is also perfectly possible with AI Generated Content.
4. Comedy
Humor is a universal language, and comedy skits are a staple on TikTok. Funny videos, whether they are scripted skits or spontaneous moments, can quickly go viral. The key is to be relatable and engaging, often tapping into everyday scenarios that resonate with a wide audience. Or, making it super niche into a community that you know well.
AI can write a mean joke, give it a try!
5. Educational Content
Educational videos cover a wide range of topics, from quick facts and how-tos to in-depth explanations. TikTok’s format allows for concise and engaging educational content that can be easily consumed. This type of content is growing in popularity, as users appreciate learning new things in a short amount of time.
And AI is PERFECT for this type of content. Nice and easy, and this is a topic you never run out of content from. Plus, you never know what’s going to work. So letting AI let loose on this is perfect for that consistency and chance of striking gold!
6. Beauty and Fashion
Makeup tutorials, fashion hauls, and styling tips are immensely popular on TikTok. Beauty influencers and fashion enthusiasts can gain significant followings by showcasing their skills and providing tips. This content is highly visual and often leverages trends within the beauty and fashion industry.
Using AI is nice here since you solve the whole relatability issue. Whether you have fair or darker skin, frizzy hair or straight, … AI can do it all 🙂.
7. Food and Recipes
Food content, including cooking tutorials, recipe videos, and food reviews, is a major hit on TikTok. These videos appeal to food lovers and home cooks alike, offering visual appeal and practical information. Engaging food content can attract large audiences, especially when it taps into current food trends or unique culinary ideas.
With AI, you don’t need to get the kitchen dirty. Nice!
8. Fitness and Health
Fitness challenges, workout routines, and health tips are popular among users looking to improve their well-being. TikTok’s format is ideal for quick, motivational content that can inspire viewers to adopt healthier lifestyles. Fitness influencers often use the platform to share their journey and connect with a community of like-minded individuals.
Again, AI is perfect for this. You get inspired and the AI has so much knowledge to find a ton of different routines easily.
Want to give it a try?
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